IMM DS
At IMM, in Boulder, Colorado, I created a unified design system for the new website that reflected IMM's mission, simplified complex ideas, and connected with clients. This strong visual identity improved user experience, simplified navigation, and showcased the portfolio, reinforcing IMM's commitment to creativity. Our collaboration fostered an environment for thriving creativity and limitless potential in digital design.
Senior Design / UX/UI /Brand
The concept
Nature is an endless source of inspiration, especially in vibrant Boulder. The play of light, textures, and shapes in the environment can be transformed into art and design that reflects our world. Blending modern lines with organic curves creates a conversation between human-made and natural elements, highlighting our connection to the environment.
Boulder's changing seasons offer a rich array of colors and feelings, from winter's crisp whites to summer's deep greens, providing unique inspiration for artwork that captures nature's beauty and complexity. Embracing nature in our creative process not only improves the aesthetic of our work but also deepens our appreciation for the environment and our place in it. This relationship is not just a method of art and design; it is a celebration of life.
Sample site
Elegant design solutions balance shape and purpose and color with every part serving a role while enhancing beauty. These designs come from a strong understanding of materials, space, and human needs, enabling the creation of a design system that is visually striking and easy to navigate.
